NEW YORK — Don’t forget to check out Lauren Conrad’s contemporary apparel collection on your next shopping trip to Bloomingdale’s.

Apparently “WWD” and Bloomingdale’s executives are raving about Conrad’s Fall 2008 collection which is conveniently displayed on the second floor of Bloomingdale’s flagship store on Lexington Avenue in Manhattan just across from Nanette Lepore section. Conrad’s fashion line is stylish and affordable with most items priced under $200. It’s such a hit and is selling out immediately. Production can’t even supply enough to meet growing demand.

Recently there were reports circulating on the Net that Lauren Conrad was not even designer of her own collection. At some point “OK Magazine” even mentioned Sherry Wood as real behind-the-scenes designer. Conrad, however,  ferociously denied these rumors and claimed that she was very hands-on and definitely the only designer of her line.

Demi Lovato

OK, how’s our favorite newcomer Demi Lovato doing?

16-year-old singer, whose debut album “Don’t Forget” is out today, is set to make cameo appearance on “Ugly Betty” which will air on Thursday, September 25th on ABC Network.

Demi’s another big professional development is that she is to star in upcoming Disney Channel TV Show, “Sonny With A Chance.”

The show is about a girl who is given a chance to make it in show business. The first episode is almost done, and filming will continue through the next few months. The show will be released in early 2009, and we won’t be surprised if Demi’s show will eventually replace Miley Syrus and her Disney’s “Hannah Montana.”

Meanwhile, YouTube has a pretty neat collection of amateur video clips of Demi Lovato hanging out with her fans on the set of “Sonny With A Chance.” There are also random clips of Demi with her friends and fans recorded by Demi herself. We lifted a few clips for your convenience.